Simple migration guide
Use this page as a practical reference before you start. The goal is simple: preserve what already works, avoid the common mistakes, and only ask for help when the risky parts need expert review.
Most migration problems come from doing the right tasks in the wrong order. Keep it simple and work through these steps one by one.
Write down the pages, blog posts, forms, important images, SEO titles, descriptions, menu structure, and URLs that already matter. Also note which pages bring leads, rank in Google, or get shared most often. This gives you a clear inventory before anything is rebuilt.
Do not copy every weak layout decision into WordPress. Preserve the parts that already work, such as useful page structure, strong copy, and high-performing pages, but use the move to improve speed, editing flexibility, forms, blog structure, and weak layouts.
Choose the page structure, blog setup, forms, plugins, tracking, SEO tools, and any special features before the rebuild starts. It is much easier to make clean decisions here than to bolt them on after design or development has already moved ahead.
Before launch, map important Wix URLs to the new WordPress URLs and check metadata, headings, internal links, image alt text, and indexable content. This is where much of the SEO risk lives, especially if blog posts or service pages have built search visibility over time.
Check forms, menus, mobile layout, images, redirects, search settings, analytics, and key pages before replacing the live Wix site. A site that looks finished is not always ready to go live, so the final check should focus on function, not just appearance.
Export or save the main page URLs so you can build a clean redirect map later
List the forms, lead magnets, downloads, and integrations currently used on the Wix site
Identify the pages that get the most traffic, enquiries, or search visibility
Decide whether the WordPress site should match the current design closely or improve it
Preserve the right things
The best moves into WordPress keep the parts of the site that already help the business, then improve the areas Wix was making harder.
Important pages and blog posts that already bring traffic or leads
Useful URL structure and redirect logic for search visibility
Forms, calls to action, and content paths that users already understand
Tracking, analytics, and simple conversion paths the business already relies on
WordPress gives you more freedom, but that freedom only helps when the structure is planned well. The migration is usually smoother when you treat it as a rebuild with carryover, not just an export job. In practice, that means deciding what content matters, what user paths matter, and what technical pieces need to survive the switch.
If you redesign first, important content and SEO details are easy to miss. Inventory the current site before changing anything.
Broken URL mapping is one of the fastest ways to lose traffic after a migration. Redirect planning should happen early.
Wix and WordPress work differently. Content, templates, plugins, and forms usually need proper rebuild decisions, not blind copying.
That depends on page count, blog content, forms, integrations, and design complexity. Smaller sites can move fairly quickly, but larger or more customized sites need more planning, content review, and testing before they are ready to replace the live Wix site.
Not if the migration is planned properly. The biggest risks are missing redirects, lost metadata, weak page mapping, broken internal links, and launching before checking indexable content. In most cases, SEO problems come from skipped checks rather than the platform change itself.
Ask for help when the site has important rankings, a lot of content, custom forms, ecommerce, or anything that would be expensive to rebuild twice. That is where an audit saves time because it helps separate the simple parts from the risky parts before work begins.
If you do the migration yourself, this is the minimum check before replacing the live Wix site with the WordPress version.
Every important old Wix URL has a matching destination or redirect
Forms send correctly and the email notifications actually arrive
Titles, descriptions, headings, and internal links were checked on key pages
Mobile layout, page speed, navigation, and tracking were tested before switching domains
Need help with the complex part?
This page is here to help you understand the job. If the site has important rankings, a lot of content, or parts that feel risky, send your Wix URL and I can review the structure, redirects, SEO risk, rebuild complexity, and where the migration is most likely to go wrong.
Useful when redirects, SEO carryover, or content structure feel unclear
Helpful if you want to handle part of the work yourself but need guidance on the risky parts
A faster way to avoid mistakes if the migration is more complex than it first looks
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